Seams natural is promoted by
Binu Jha, an M.A. B.Ed in History from Delhi
University, and a certificate holder from NIFT
Chennai, with a strong experiential background
in designing, manufacturing and retailing women’s
wear, Binu Jha specialises in using traditional
and ethnic handwoven fabrics and ancient crafts
from all over India and designing them into
garments for the modern woman. She has been
successfully running her own label and store
Seams natural for over seven years in Chennai.
Binu was a professor of History at the Royal
College, Mumbai, before she moved to Chennai
and that’s when her hobby became a full
time profession. She worked for Ambattur Clothing
Company, one the largest and best garment exporters
in the country, before starting her own label.
- She has designed the costumes and the look
of the English film “Five by Four”
produced by NFDC and scripted and directed
by Roopa Swaminathan in July 2003.
- She has designed the clothes for the lead
female characters of the English film “That
Four Letter Word ”scripted and directed
by Sudhish Kamath in July 2002 and due for
release this April.
- Binu was a Mentor for the Design Collection
for the NIFT FD students in 2002 and FDIT
students in 2003.
- On the Jury of NIFT FD 2004 Final Collection
- Has been providing internships and in-house
training to many NIFT students